A good Shopify store won’t be good enough if it doesn’t rank well on search engines. Ranking in the top 10 results of Google and Bing means more website traffic, which can mean more sales. But how do you optimize your Shopify store to get better search engine rankings? This blog post will give you some helpful Shopify Store SEO tips to rank higher in search engines and get more exposure for your products.
The Most Important On-Page SEO Elements
Now that you’ve done some keyword research and picked some products, it’s time to optimize your store! To do so, we recommend implementing several elements on your page. These include meta titles, description tags and alt tags. Here’s a quick overview of how to make sure these are set up properly. (For more information about why each is important, check out our guide to SEO.)
Ways to Improve User Experience (UX)
Prioritizing UX means focusing on making sure your users can find exactly what they’re looking for—and actually use your product. When people can easily navigate through your site and find what they need, it encourages them to return frequently and makes them more likely to purchase from you. Here are six key areas where you can improve user experience (UX) on your Shopify store.
Easy Steps To Improve Navigation
To help your customers better find what they’re looking for, make sure your store has solid navigation tools. This will include a search feature or a way to filter products by category. Whatever you do, avoid making users scroll through dozens of pages to find what they want. You can also include things like navigational tabs and breadcrumbs that point customers in the right direction as well.
Keywords are words or phrases that people use to search for a product. To optimize your store, you’ll want to make sure that your product titles, descriptions, and other store details include keywords that people will likely search for. In most cases, it makes sense to group related products into a single page on your store—for example, instead of having an individual product page for each shoe in a pair of shoes, create one page that includes all of those shoes.
One of the first things you’ll want to do is optimize your images for search. Since search engines have difficulty interpreting pictures, it’s important that you provide all relevant keywords as tags, and include descriptive text in your image files. Alt tags also help here – use them! And don’t forget about meta descriptions. They may not be used by search engines now, but they can give visitors a reason to click through from their results page. And if they like what they see, maybe they’ll come back later. (Source)
Video Creation and Promoting YouTube Videos on your Shopify store
As a smaller ecommerce player, it can be tough to gain ground with search engines like Google and Bing. However, creating video content and sharing it on your social channels is a great way to catch Google’s eye – and thus bring more traffic your way. Since you’re selling from a Shopify store, you can easily create videos that help promote your products on YouTube and then share those videos across social media.