Guide to Off Page SEO

The Complete Guide to Off Page SEO

When it comes to the marketing of your business, Search Engine Optimization (SEO) is often seen as one of the least exciting aspects of branding and advertising, but it’s arguably one of the most important. If you’re running an online business, getting new customers and keeping old ones coming back for more will always be dependent on how search engines see you and your company as compared to your competitors.


Off page search engine optimization (SEO) is just as important as on page SEO. Without off page, you can expect to see your rankings stagnate. With that said, if you’re new to SEO or don’t have time for research and development, then you might want to outsource your off page work. This guide will go over some of the most effective strategies available and show how they work when paired with on page optimisation.

On-Page Factors

Improving on-page factors is an important part of ensuring your website’s health. If a search engine can’t read and index your website, then it won’t rank you as highly. There are several steps that you can take in order to help search engines correctly identify your website and rank it appropriately.

Community Building

What is Local SEO? Local search engine optimization (SEO) helps people who are searching for a business, product or service in their local area. Off-page local SEO includes tactics that help search engines understand and rank your site based on proximity, location and distance from a user’s query. On-page local SEO has to do with optimizing your website for higher rankings by using keywords for a particular geographic region or city.

Reputation Management

There are two kinds of reputation management services that businesses can take advantage of. The first is off-page, where you’re working to improve your reputation without actually changing your website or product. In other words, you’re just improving how others perceive you. On-page, on the other hand, involves changes made directly to your site or product itself—things like adding testimonials and changing site navigation that improve user experience and better show off what you can do.

Social Media Optimization

The Power of Local Businesses Social media has become an essential part of how people find and share information. Many local businesses are getting savvy with social media and using it to spread their brand awareness. Here’s a quick list of ways you can use social media for your business:

  • Set up Facebook and Twitter accounts for your business
  • Start posting regularly
  • Respond quickly to questions or complaints
  • Use hashtags
  • Share info, photos, and videos
  • Encourage people to follow you
  • Participate in contests and polls
  • Start an online discussion about your business or industry
  • Participate in forums related to your business 10 .Offer incentives (via social media) for people to try your product or service, such as free samples or discounts.

Off page SEO refers to all activities that help improve your website’s search engine rankings without directly affecting a web page. Off-page elements include things like links from other sites, social media activity, and any public relations work (such as positive reviews or mentions). As you can see in our infographic below, off-page elements play a large role in determining your site’s search ranking.

Local Citation (NAP, GMB etc.)

While they may not generate a lot of traffic on their own, local citations are an important part of getting more visibility in local search engines like Google and Bing. These sites will tell potential customers that you’re a reputable business, driving up your credibility. If you’re unfamiliar with how these sites work, try checking out Moz’s Local Citation Finder tool. It walks you through finding and claiming your information across dozens of different databases like Yelp, Foursquare, Citysearch and more. More often than not, obtaining each listing can be time-consuming and confusing. Thankfully, there are plenty of services that simplify the process so you don’t have to deal with any headaches.

Local Listings & Directories

Building local listings and directories is one of those on-page activities that takes a long time, but is well worth it. Many of your customers will be looking for your services through search engines, so getting yourself indexed in Google Places, Yahoo! Local, Yelp, CitySearch and other popular listings sites can greatly impact your visibility online. If you don’t know where to start with local listings, check out our guide for more information about these valuable resources and how you can best leverage them.

Video Marketing/YouTube SEO

Businesses often don’t understand that they can use YouTube as a powerful marketing tool. Just like any other form of digital marketing, videos and promotional videos need to be optimized for search engines in order to rank well.

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