digital marketing

5 Must-Do SEO Tips Before Launching Your Website

There are a lot of things to consider when launching a new website, but search engine optimization (SEO) is one of most important things you should never overlook. By taking a few simple steps before and after you launch, you can ensure that your site’s SEO is working hard right from day one. Read More…

#1 Your Meta Description

The meta description allows other websites to show links or snippets from your page as part of their content: in search results pages, or on social media sites like Facebook. Because it only appears if someone has copied-and-pasted text from your page—rather than actually clicked through and visited it—you shouldn’t try too hard with SEO keywords here; instead, think about how compelling copy will grab readers who have stumbled across your page by accident.

 #2 Your Keywords & Target Audience

If you aren’t sure what your website is going to be about just yet, that’s fine: you can still do a bit of keyword research and planning while you get everything else off the ground. Try looking at current search trends on Google (or whatever search engine is most popular where you are) to see if there are any keywords people keep using over and over again when they search; these might help form your target audience or brand direction. More on content marketing…

#3 A Sense Of Purpose & Personality

Once you have an idea of who you want to reach—or what problem your website will solve—you can decide how to craft a unique voice. This will take some serious thought, but it’s also important that you don’t rush it: after all, once your site has launched someone needs to be able to come back every month or so and update its tone with new information and ideas. More on content marketing…

 #4 A Clear Call To Action

There’s no getting around it: when most people land on a page they just scroll down until they see something obvious to click on, then they click that thing. If there isn’t anything immediately prominent when they land on your page… well, chances are they aren’t going to stick around long enough to find something else to read. So if you want them to do anything else besides bounce right off? You need to have a very clear call-to-action somewhere up top. More on content marketing…

#5 An Editorial Calendar

If you can get together everything discussed so far—your keywords, target audience and purpose—then building an editorial calendar will be much easier. An editorial calendar is basically a list of every post you’re going to publish on your website: most importantly, it tells you when those posts are going to go live. This gives you a clear idea of what kind of content you’ll have published at any given time: if there’s a gap in upcoming content (maybe because one writer took some vacation days) then that’s when another writer should jump into action with a new piece about something related.

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