If you’re looking to hire an SEO firm, there are plenty of different factors to consider, from the reputation of the agency to their expertise in your field. But before you start figuring out the nitty-gritty details, consider these 10 reasons why you should work with a law firm instead of an independent or in-house specialist when it comes to hiring an SEO company
1) You Need Professional Guidance
SEO is an incredibly complex discipline. For example, SEO professionals follow algorithms that change regularly (think Google’s infamous Panda and Penguin updates). If you’re launching a new site or trying to boost search visibility, working with someone who understands these algorithms can be invaluable. Even if you have time and inclination, creating an effective SEO strategy on your own may not be easy—there are billions of pages online, after all. With so much information available online (and more being published every day), hiring someone who can help you make sense of it all is worth every penny. On top of that, some firms offer guarantees of ranking improvements or will offer free revisions based on results. Those peace-of-mind measures are often worth paying extra for as well.
2) A Plan for Success
The Benefits of Hiring an SEO Service Provider : There are many benefits that come with hiring a professional SEO service provider. The right agency will improve your website’s ranking, help you generate more leads and drive new customers to your business. To learn more about why you should hire an SEO service provider, check out our list of benefits below Before we dive into these reasons, it’s important to remember that SEO is continually changing. However, regardless of how frequently things shift, there always needs to be a plan in place . You can have everything in order — great content on your site, links from reputable sources — but without a solid plan in place , your SEO efforts could fall flat. As such, one of the best reasons to hire an SEO service provider is so that they can develop a plan for success for your company.
3) Do Your Homework First
In addition to finding an affordable SEO service, there are numerous reasons why it’s important that you hire a law firm for your SEO rather than trying to go at it on your own. With all of that said, below are some of my top 10 reasons why I believe hiring an SEO company is in your best interest.
4) Investigate Several Service Providers
Search engine optimization services can vary widely in price and quality. If you aren’t sure which SEO firm is right for your law firm, start by interviewing several agencies. It will likely take you some time to find an affordable law firm SEO service that delivers great results, but ultimately, it’s worth your time. Make sure to ask each of these agencies about their experience working with law firms and their approach to local SEO before hiring them.
5) Budget Wisely
Search engine optimization doesn’t have to cost law firms thousands of dollars each month. There are affordable SEO services that do everything law firms need, such as keyword research, website audits and more. One reason why some law firms think they can’t afford SEO is because they often pay too much for it. Consider all of your options when hiring an SEO service so you can be confident that you aren’t overpaying for quality work.
6) Time Is Money – Use it Wisely!
SEO is one of those things that you know you should be doing but are always too busy to do it. After all, SEO can get complicated and time-consuming. But, let’s look at it from another perspective: Your time is money, so use your time wisely by using an affordable SEO service.
7) Know What You Want
It’s one thing to hire an SEO company, but it’s another to make sure you get what you want. The right SEO provider will know exactly what they are doing and will be able to provide great information about your industry. If they can’t answer your questions or seem unsure, it might be time to look elsewhere.
8) Rank Bigger Than Competition
With today’s SEO landscape full of experts, it can be hard to know who’s telling you the truth and who is trying to deceive you. But what if there was a way that you could find out all of their secrets? Unfortunately, there is no real way. However, I have created an infographic with 10 reasons why you should hire a law firm or marketing agency rather than do SEO yourself or try and create your own SEO strategies.
9) Track and Measure Results
Without tracking results and figuring out what works and what doesn’t, you can’t make informed decisions about your marketing. This is especially true in SEO, where there are so many elements at play that every little factor affects results. When we launched our law firm SEO service, we immediately started tracking performance with Google Analytics—and learned a ton about what works and what doesn’t.
10) An Affordable Price Wins
If you’re starting out, it’s important that you find an affordable SEO service. This doesn’t mean that you should sacrifice quality; in fact, law firms with affordable prices are often just as good as their high-end counterparts. Just make sure you can trust your company with your website—it takes time and careful attention to get results.